At Gamescom yesterday the firm officially launched Uplay PC, a Steam- and Origin-a-like app that sells games and connects to the Uplay community and in-game achievements service.
The Uplay service now has 35m registered members and is built into many of Ubisoft’s games and works cross-platform.
It launched with Assassin’s Creed II in 2009 and has tracked game progress and offered item unlocks – although a store component has always made it clear Ubisoft would be using it for direct to consumer sales. Until now it had offered digital sales, but as individual downloads. The new Uplay PC app replaces individual game launchers and acts as a central hub for all of a user’s PC titles. It also adds a friends list and chat system.
To encourage encourage uptake, Ubisoft is PC versions of Driver: San Francisco, From Dust, Silent Hunter5 and Tom Clancy's H.A.W.X. 2 for £1. Games like Anno 2070, Assassin's Creed II, Assassin's Creed Brotherhood, Assassin's Creed Revelations, Might & Magic: Heroes VI and Tom Clancy'sSplinter Cell Convictionare discounted by 75 per cent.
“Uplay PC is a great way for customers to discover Ubisoft’s games, connect with their friends and gaming communities, and win achievements and content that’s not available anywhere else.” said Stephanie Perotti, worldwide director for online games at Ubisoft.
“For PC gamers that are already fans of Ubisoft’s titles or have been considering trying some of our classics, this promotion is a great deal, and our way of saying thank you for their support.”
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